Hansen v. Newegg.com Americas, Inc.

Plaintiff filed suit against electronic retailer Newegg.com, alleging claims of false advertising under the (UCL), false advertising law (FAL), and Consumers Legal Remedies Act (CLRA). Plaintiff contended that Newegg.com used fictitious former price information in its advertisements that mislead customers to believe they were receiving merchandise at a discounted price.The Court of Appeal reversed the trial court's judgment sustaining Newegg's demurrer without leave to amend, holding that plaintiff had standing to pursue his claims. In this case, plaintiff satisfied the UCL and FAL's standing requirements by alleging that Newegg advertised that its products were being offered at a discount from their former or original price; these representations were false or misleading; plaintiff saw and relied on the former price representations when purchasing the products; and he would not have purchased the products but for the false former price representations. Because the court concluded that plaintiff adequately alleged an economic injury for purposes of UCL standing, he likewise had standing to pursue his CLRA claim. View "Hansen v. Newegg.com Americas, Inc." on Justia Law